Boomblox
Entertainment company Mass Appeal launched brand “MAJR”, a playful take on “Mass Appeal Junior”. MAJR will inspire and educate the next generation through the global movement of hip hop culture in which Mass Appeal has become a dominant voice. The first toy in the collection, “Boomblox”, is a set of building blocks that form into an old-school boombox.
Product website: Mass Appeal Jr.
About Mass Appeal:
Mass Appeal is a New York-headquartered media and content company with a significant interest in the music business. Mass Appeal was founded in 1996 as a graffiti magazine. Mass Appeal owns Mass Appeal Records, which was co-founded by rap legend Nas.
My Role:
Product Development Consultant